About

Sef'usi is a womenswear brand founded in Florence, Italy in 2021 by Fusi Xu.

It is a brand that tell environmental stories with a heart of romance and elegance.

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"Fusi", an Italian word and also the birth name of the founder, in English meaning spindle, a wooden spike that is traditionally used for spinning, twisting natural fibers such as wool, flax, hemp, cotton into yarn.  

"Sef" originated from the myths and folktales of St Elmo's Fire, a rare weather phenomenon of electrical strikes on the sea that is believed to be able to provide sailors warning of storms ahead and hope of surviving dangers. 

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Inspirations of the brand are taken from environmental stories and language in the nature. It is a brand designers come together with sustainable manufacturers and traditional mills devoted to using and discovering e-co friendly materials and maintaining a minimum production.

 

 

We'd like to invite you to ioin us on a fashion adventure of nature & sustainability.